GEBAUT IN DER FABRIK✦oRTB✦PREBID SERVER✦DSP ADAPTERS✦VAST · CTV✦≤ 50 MS AUCTIONS✦WHITE-LABEL · MULTI-TENANT✦NO FLUFF✦GEBAUT IN DER FABRIK✦oRTB✦PREBID SERVER✦DSP ADAPTERS✦VAST · CTV✦≤ 50 MS AUCTIONS✦WHITE-LABEL · MULTI-TENANT✦NO FLUFF✦
GEBAUT IN DER FABRIK✦oRTB✦PREBID SERVER✦DSP ADAPTERS✦VAST · CTV✦≤ 50 MS AUCTIONS✦WHITE-LABEL · MULTI-TENANT✦NO FLUFF✦GEBAUT IN DER FABRIK✦oRTB✦PREBID SERVER✦DSP ADAPTERS✦VAST · CTV✦≤ 50 MS AUCTIONS✦WHITE-LABEL · MULTI-TENANT✦NO FLUFF✦
BidFabrik
Start building

Fa·brik /fa·ˈbriːk/ die — German: factory. A place where things get made.

We make auctions.

BidFabrik is a white-label ad server, header-bidding stack and oRTB exchange on one engine. Plug in your demand, hand out your tags, and the machine clears bids in under 50 milliseconds — under your brand. That’s it. That’s the product. Proven to work because we use it.

Start buildingTour the factory →
DEMAND →→ SUPPLYoRTB ENDPOINTbring any DSPPREBID SERVERheader biddingDSP ADAPTERSbuilt-in · managedWEB TAGdisplay · nativeIN-APP SDKmobileVASTvideo · CTVBIDFABRIKAUCTION ENGINEfeedfeed_4a92budget≤ 600 msbidders18auction1st-priceWIN · $3.04 CPMFIG. 01 — THE AUCTION PIPELINEONE ENGINE · YOUR BRAND

Technische Daten

measured on the engine, not the brochure

≤ 50 MS

total auction budget, end to end

1,000,000

win-queue buffer — no win dropped

100,000

concurrent connections

5 SEC

metrics refresh, engine-wide

BidFabrik Ad Server Technology

B-FAST.
The name is the spec.

We named the technology after the only benchmark that matters in ad serving. Then we built to it, three ways:

F-01

Fast to launch

A feed ID and two lines of code. Your first publisher is live before the kettle boils.

F-02

Fast to auction

Auctions clear in ≤ 50 ms, end to end. Stragglers get cut — the page never waits.

F-03

Fast to understand

One console, a live ledger, plain words. No 400-page manual, no certification course.

St. 01Intake

Demand goes in.
All of it.

Most ad servers gate the good demand behind their own exchange. This one doesn’t care where the money comes from. Every source you wire up competes in the same auction — and the margin stays with you.

  • DIRECT oRTBPaste an endpoint. It bids.
  • PREBID SERVEREvery adapter, fanned out server-side.
  • BUILT-IN ADAPTERSAdform to InMobi — already wired.
  • ADVERTISER APIBuyers pull their own numbers. No tickets.
AUSGANG · WHAT YOU SHIP2 lines

display · native — one tag, auction on the page

<script src=“https://ads.yournetwork.com/tag.js” data-feed=“feed_4a92”></script>

video · ctv — a VAST URL, nothing else

https://ads.yournetwork.com/vast?feed=feed_4a92

FIG. 02 — YOUR DOMAIN ON EVERY TAG. NOT OURS.

St. 02Ausgang · Delivery

Tags go out.
Two lines of code.

A script tag for display and native that runs the auction right on the page. A VAST URL for video and CTV. Both served from your domain, filled by your demand. A publisher can be live before the coffee’s done.

St. 03Kontrolle · Reporting

Live revenue.
Not yesterday’s.

Wins hit the ledger the moment they happen. Revenue, fill and eCPM move per feed and per demand partner — and when a number drops, you see which bidder timed out, not just that something changed.

LIVE · feed_4a92updated 4s ago

REVENUE

$12,418

▲ 4.2%

FILL

84.2%

▲ 1.1%

eCPM

$2.41

▼ 0.3%

QPS

61.3k

▲ 7.8%

21:54:03WINprebid:ix$3.04
21:54:03BIDpubmatic$1.88
21:54:02WINappnexus$2.10

FIG. 03 — THE LEDGER. EVERY BID ACCOUNTED FOR.

Qualitätskontrolle · Why it works

“We don’t run any auctions ourselves and don’t deal with any demand.”— other ad servers, proudly

We do. Daily.
That’s how we know it works.

An ad server built by people who don’t serve ads is a guess. Ours runs our own ad business — the auctions, the demand deals, the 3 a.m. pages. No guessing game. Working game.

  • 01

    Our own traffic runs through it.

    The same engine that serves your auctions serves ours — every day, at full volume.

  • 02

    Our revenue depends on it.

    When fill drops or a bidder times out, we lose money before you do. So it gets fixed before you notice.

  • 03

    Nothing ships untested.

    Every feature runs on our network first. If it survives us, it’s ready for you.

Who runs it

One machine. Three operators.

01

Website owners

Drop a tag, run a real auction on your own pages. Display, native, video — filled by every source you’ve wired up. No middleman skimming the top.

02

Ad-network builders

Stand up an ad network under your own brand. Onboard advertisers and publishers, set margins, gate demand per account. One control tower runs it all.

03

oRTB traffickers

Route and arbitrage programmatic traffic at scale. Map feeds to demand, watch fill and discrepancy live, block what you don’t want.

Typenschild · White label

Same machine.
Your nameplate.

Your advertisers sign into your product, on your domain. Dashboard, served ad tags, transactional emails, exported reports — every surface carries your identity. We stay invisible in the interface, and correctly disclosed where the supply chain requires it.

DOMAINLOGOCOLORAD TAGS (CNAME)EMAILSEXPORTS
TypenschildW-1
BETREIBER / OPERATOR
YourNetwork
DOMAIN
ads.yournetwork.com
MODELL
BidFabrik W-1
SERIEN-NR.
0001
FORMATE
display · native · video
TypenschildW-1
BETREIBER / OPERATOR
Northvane
DOMAIN
console.northvane.io
MODELL
BidFabrik W-1
SERIEN-NR.
0002
FORMATE
display · native · video

Preisliste · Pricing

The whole price list
fits in one line.

Ad tech hides its pricing behind “contact sales” because the answer embarrasses someone. Ours doesn’t. We take a cut of what the machine wins for you — and only that. No seat fees, no setup fees, no tiers to decode. If you don’t earn, we don’t either.

Preislistevalid: always

10%

of everything won through the ad server.

That’s it. That’s the list.

You win

$1.00 CPM

You keep

$0.90 CPM

Get started

Put your name on the machine.

Building your own ad platform used to take a year of engineering. The factory is already built — bring your demand, ship your tags, keep your margin.

Start buildingTalk to us →